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I Make Complex Business Software Simpler to Use. 

I specialize in simplifying complex B2B SaaS systems, untangling messy problems, and delivering measurable outcomes that drive business growth.
 

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10+
Years Experience
Modernizing Legacy Software and
E-Commerce Websites
7
Industries
Dry Cleaning, Lawn Care, HVAC, Mining, Fianace, 
and More
20k+
Global Users
Significantly Impacted Adoption Rates and Overall Productivity Across the Globe
5
Designs Systems
Established Scalable Systems Reducing Designer,
Developer Friction
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Featured Case Study
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Replacing Legacy Dry Cleaning Software:
From 1990's POS to Scalable Modern SaaS

SPOT was a 30-year-old point-of-sale system struggling with outdated UI, complex workflows, and high support costs.

 

I led the UX transformation that simplified the user experience, reduced training time, and dramatically improved business outcomes.

Increased Productivity
Introduction of design culture led to features and productivity output by the team by over 80% 
Simplified Complex Workflows
Improved user experience lead to significantly more accurate and faster sales for dry cleaners.
Reduced Training & Support
New Product lead to 60% reduction in support calls and decreased training time for front counter workers.
Project Case Studies
Testimonials
What I Bring to the Table
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